It may sound obvious, but social media is a form of media, which can be defined as “tools used to store and deliver information or data.” Social media is “media disseminated through social interaction.” The use of media has evolved—most recently, from radio to TV, and then from TV to the Internet. We have been in the process of moving from passive/static Internet sites to social networks (Web 2.0, 3.0, 4.0—in other words, “interactive” sites).
Social media is an iteration of this ongoing evolution of media. The uptake has been fast, global, and spanning demographics. Likely, in the future, we will not differentiate "social" media from media at all. However, for now, it is still new to many people, including those in the oncology community.
What are the differences in social media versus traditional media?
- permanent (archived)
- amplifies / impact beyond initial "broadcast" audience
There may be (and are) criticisms of individual social media platforms; however, you can't wait for the optimal platform or you will be waiting forever.
Before, at, and after the ASCO Annual Meeting, discussions will be identified on the microblogging social media site, Twitter, using the hashtag #ASCO13. And we will be discussing the use of social media at the ASCO Tweetup on June 1st, 2013, in room N226 of the McCormick Place (#ASCO13Tweetup Tweetvite RSVP). I hope to see you connect and interact with ASCO members and content. Below are some resources that might be of help.
Sampling of people and organizations “followed” by the ASCO Twitter account:
@CliffordHudis—Dr. Cliff Hudis, ASCO’s Incoming President
@YupOnc—Dr. Peter Yu—ASCO’s Incoming President-elect
@RSchilsky – ASCO’s Chief Medical Officer
@DrAnasYounes—Chief of MSKCC Lymphoma service and early social media adopter
@DrDonSDizon—Editor of the #ASCO13 Educational Book
@FischMD—Palliative care, general oncology, and @SWOG social media proponent
@rsm2800—Editor-in-Chief of ASCO’s Cancer.Net
Helpful social media and oncology links
--ASCO Social Media site
--ASCO Ten Tips for Use of Social Media
--Trends in Twitter Use by Physicians at the American Society of Clinical Oncology Annual Meeting, 2010 and 2011—Chaudhry et al. JOP
--Putting Twitter to Use Among Oncologists: Shared Note-Taking at National Meetings and Other Stuff—by Mike Fisch (@FischMD) on ASCOconnection.org
--Symplur #ASCO13 analytics
--Practical Guidance: The Use of Social Media in Oncology Practice—Dizon et al. JOP 2012
--To Friend or Not to Friend: The Use of Social Media in Clinical Oncology—Wiener et al. JOP 2012
--Using Social Media in Oncology for Education and Patient Engagement—Thompson et al. Oncology 2012
--Online Medical Professionalism: Patient and Public Relationships: Policy Statement from the American College of Physicians and the Federation of State Medical Boards —Farnan et al. Ann Int Med 2013
--Tao of Twitter by Mark Schaefer (@markwschaefer)
Apps to help interact with ASCO:
--Conquer Cancer Foundation
To read more about these ASCO apps and find links for downloads, visit: asco.org/mobile-applications.