Sep 03, 2015
By Doug Pyle, International Affairs Senior Director
Each July for the past several years, ASCO has sent a survey to a random sample of its members outside the United States, asking several basic questions about their satisfaction with their ASCO membership and soliciting their suggestions about how ASCO can better serve them. Since we started this survey, the results have been remarkably consistent – mostly for the better, but with one particular area for improvement.
There are a number of very positive and interesting findings. For example, we ask why the member originally decided to join ASCO. While one might think it would be to take advantage of member products and discounts, a consistent 70% or so of respondents say they joined so they can join a community of colleagues. About 70% to 90% of respondents indicate that their membership directly impacts how they care for their patients, and overall satisfaction with ASCO membership is regularly in the high 90%.
While this is nice to see, the real purpose of the survey is to identify areas for improvement. For example, a consistent 20% to 25% of respondents indicate that they do not know that ASCO has activities outside the United States. This is somewhat surprising, as over the past few years, ASCO has not only greatly expanded its international programs through ASCO International (including international courses and symposia, research grants, leadership and mentoring programs) but has also expanded its communications about these activities. This has included the launch of this newsletter, numerous articles in all of ASCO’s publications, sessions at the Annual Meeting, and other channels.
Why is this 20% significant? The last question of our annual survey is an open-ended one, asking for suggestions for what new activities ASCO could do internationally. While we get many good ideas, often the suggestions are for programs or member benefits that ASCO already offers. This represents a missed opportunity for that member (and likely others) to take full advantage of their ASCO membership.
As ASCO works to raise awareness among the membership of the many programs that ASCO offers, we would also like to ask for your help in sharing this information with your colleagues, and for your suggestions about how we can better spread the word. Thank you in advance, and thank you for being a member of ASCO.